The Boleke Mmampatile event directly impacts and contributes to the development of local sport in various ways discussed below. Throughout this section we shall use a fictitious cycling team Tuli Racing Team (TRT) as a case study to simplify understanding.
SPORT ASSOCIATIONS & CLUBS PARTICIPATION
The main CityWide2018 race event has 21 legs between which participants shall race. 14 of the legs are taken up by local sports associations, clubs and teams, in our case TRT.
Between checkpoint 4 & 5, team H101 shall as part of the leg challenge ride a few kilometres bicycle course alongside the nation’s finest cycling team TRT as their escort.
LOCAL SPORT PROMOTION
As team H101 has its camera person and drone with them, the captured footage will be used to develop a promotional video/ episode of TRT cycling team for Tv & online broadcasting to enhance team TRT’s brand, public confidence and relevance.
PRIVATE SPORT INVESTMENT, SPONSORSHIP DRIVE & EMPLOYMENT CREATION
In the next year or two with continued participation, TRT’s involvement, can be sold off to potential sponsors. This sponsorship can be nurtured into the future to create payment and/ or employment opportunities for the athletes on team TRT.
This is the sport development and investment aspect of the Boleke Mmampatile CityWide event.
Into the future, with proper private financing and sponsoring of local sports, we foresee a situation where all such well financed teams turn to the employ of our local youth and experts afore mentioned in the sections above to engage them for the support business.